How Ranger Transformed Internal Communications with Bold Video

TL;DR: Ranger needed a secure way to share video updates with their field sales teams. They've been using Bold for 17 years to run their internal video channels, reaching thousands of team members with weekly shows and updates. The result? A more connected, informed, and motivated sales force.

The Challenge

Picture this: You have thousands of sales representatives in the field, selling complex products like telecom and energy services. How do you:

• Keep everyone aligned with company goals?
• Share wins and best practices?
• Build team culture across locations?
• Maintain security of sensitive information?

This was exactly what Ranger faced in 2007.

"We needed a way to connect our field teams with engaging video content, but YouTube wasn't an option - this was internal information that needed to stay internal," says Volker Heyer, Senior Manager of Corporate Communications at Ranger.

The Solution

Ranger launched their internal video channel with Bold, featuring:

• Weekly news shows highlighting team achievements
• Monthly updates and special broadcasts
• Secure access through their intranet
• Custom branded experience matching their CI
• Flexible platform adapting to their needs

"What started as a simple video hosting solution grew into our primary internal communications channel," Heyer explains. "Bold's flexibility meant we could customize everything to work exactly how we needed it."

Why It Worked

Security First

• Private, intranet-only access
• Complete control over who sees what
• No worries about sensitive information leaks

Brand Consistency

• Custom-designed video portal
• Seamless integration with Ranger's intranet
• Professional, on-brand experience

Reliability

• 17 years of consistent service
• Fast, reliable video delivery
• Evolving features matching their needs

The Results

Ranger's video platform has become central to their internal communications:

• Thousands of field representatives stay connected
• Weekly shows drive engagement and motivation
• 17 years of continuous operation and evolution
• Growing video library of company knowledge

"After 17 years, our video platform isn't just a tool - it's how we build our company culture," says Heyer.

Key Takeaways

Long-term success with internal video comes down to three things:

Make it secure

Make it yours

Make it reliable

Looking Forward

Today, Ranger continues to innovate with their video strategy, finding new ways to engage their teams and share knowledge. Their 17-year journey with Bold shows how the right video platform can transform internal communications from a challenge into a competitive advantage.